Sway: The Irresistible Pull of Irrational Behavior. Book author: Ori Brafman and Rom Brafman Reviewed by: John M. Grohol, Psy.D. ~ 7 min read. You know. Work that Rom and Ori Brafman have pulled together gives clues in this book review. Plus I add some commentary. Our Major Challenge is. Sway introduces us to the Harvard Business School professor who convinced In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide .

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Open Preview See a Problem? Alexa Actionable Analytics for the Web. However when you see it all in one place the impact increases. The authors fall short describing tactics to counteract the psychological forces they write about in the wway. And if you want to stop drinking our wine to protest — what can we say, but you will only be punishing yourselves.

Enabled Amazon Best Sellers Rank: This book is also very short.

Sway: The Irresistible Pull of Irrational Behavior

Amazon Rapids Fun stories for kids on the go. Yet another of the long line of books on the troublesome boarder between economics and psychology that have been providing me with swag much joy lately. Stay in Touch Sign up. The voice that the brothers Brafman use manages to strike the right balance between educational and breezy.

Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

Is this feature helpful? Please provide an email address. Losses loom larger than gains. Four Stars for a very easy read with very good stories as examples Amazon Renewed Refurbished products with a warranty.

No one is immune to the powerful influence of value attribution. Think you behave rationally? There is bfafman that this stems from a broadly held Russian view that anyone trying to get ahead by amassing great personal wealth is, by definition, behaving anti-socially, and thus deserves to be cut down to size the tall poppy syndrome at work.


Fairness is a fairly simple idea; people want to feel they are being treated properly and that their opinions and ideas are being valued. This has expanded my vocabulary and make me more likely to engage in intellectual conversations. It’s no secret that human’s have a emotional side that draws deeply from their intuition about things rather than their quantitative analysis of any given situation. East Dane Designer Men’s Fashion. Plummeting through the wind at up to mph is simply something that our human bodies have never considered at any time during evolutionary development.

The sway of cultural norms is discussed using the example of the show Who Wants to be a Millionaire. Imagine that there are cultures that will decide whether to help you or not based on whether they think you deserve to win or not.

So we usually approach things from either an altruistic perspective or a self-interested one. When the pleasure, self-interested perspective is operating, unexpected behavior or effects can occur. Commitment refers to our tendency to stick with a behavior or idea, even if something else might make more sense, just because we have committed to that path of action.

Inspired by Your Browsing History. Once we are swayed there is almost no turning back.

Book Review: “Sway: The Irresistible Pull of Irrational Behavior”

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Top Reviews Most recent Top Reviews.


They don’t discuss or share the actual data so that you might draw your own conclusion, or verify theirs ; potential confounding factors are waived away or even worse left unaddressed; the statistical significance of various “findings” also goes unremarked.

Very few of the thousands passing by gave more brrafman a nod The trick is to decide which one it’s time to use. If you don’t have any background in behavioral economics, and you don’t remember anything from Intro to Psychology, and you want a compelling read, you might like this.

SWAY by Ori Brafman , Rom Brafman | Kirkus Reviews

Mar 19, Trevor rated it it was amazing Shelves: See all Editorial Reviews. Dec 03, thewestchestarian rated it really liked it. What causes college football coaches to doggedly stick to losing strategies? As the Brafman’s write: Thinking, Fast and Slow.

Thinking with People Who Think Differently. AmazonGlobal Ship Orders Internationally.

You will btafman right through it. His organization of the basic concepts is simplistic and reductive, and the basic facts of the research are concealed by several thick interpretive layers.

Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew hrafman behavior in ways that can range from silly to deadly. You may be surprised by the findings presented here re loss aversion, pull of commitment, value attribution, diagnostic bias, etc. But maybe that’s just me and Sway is the more accessible book for most people.